DTZ Rebrand and Identity Standards - Smith Design

Nov 17, 2021
Case Studies


Welcome to PopTop SEO, your trusted provider of high-end SEO services for businesses in various industries. In this article, we will delve into the DTZ Rebrand and Identity Standards project completed by Smith Design. Learn how our expertise in SEO and copywriting can help your business outrank the competition and boost your online presence.

About DTZ Rebrand and Identity Standards

The DTZ Rebrand and Identity Standards project undertaken by Smith Design was aimed at revitalizing and redefining the brand's visual identity. Through careful analysis of the target audience and industry trends, Smith Design created a comprehensive strategy to position DTZ as a leading player in the market.

Revitalizing the Brand

Smith Design meticulously examined DTZ's existing brand elements and crafted a new visual identity that aligned with their goals and values. The rebranding process involved creating a new logo, color scheme, typography, and brand guidelines. The goal was to create a cohesive and memorable brand image that resonated with DTZ's target audience.

By combining creativity, market research, and an understanding of DTZ's core values, Smith Design developed a unique visual identity that communicated professionalism, innovation, and reliability. The revamped brand elements were strategically implemented across various marketing materials and platforms.

Identity Standards and Guidelines

To ensure consistent and effective application of the rebranding efforts, Smith Design developed comprehensive identity standards and guidelines for DTZ. These guidelines serve as a roadmap for utilizing the brand's visual elements in a harmonious and unified manner.

The identity standards document outlines specifications for logo usage, color palette, typography, graphic elements, and more. It serves as a valuable resource for DTZ's internal teams and external partners, ensuring brand consistency across all touchpoints.

Enhancing Digital Presence

In today's digital landscape, a strong online presence is crucial for businesses to succeed. Smith Design recognized the importance of optimizing DTZ's website and digital assets to attract and engage a wider audience.

Through effective SEO strategies, PopTop SEO partnered with Smith Design to ensure that DTZ's digital presence was fully optimized for search engines. This involved conducting thorough keyword research, implementing on-page SEO techniques, improving site architecture, and enhancing user experience.

Keyword Research and Optimization

Keyword research played a pivotal role in the success of DTZ's online visibility. PopTop SEO collaborated with Smith Design to identify relevant keywords and phrases that aligned with DTZ's services and target market.

By analyzing search volume, competition, and user intent, intricate keyword strategies were implemented across DTZ's website, blog articles, and other digital assets. This meticulous approach allowed DTZ to rank higher on search engine result pages, driving organic traffic and boosting brand awareness.

Implementing On-Page SEO Techniques

PopTop SEO and Smith Design collaborated to optimize DTZ's website with on-page SEO techniques. This involves meticulous optimization of meta tags, headers, URLs, images, and content. By strategically incorporating relevant keywords and structuring the website effectively, DTZ's online presence became more visible and accessible to search engines and users alike.

Improving Site Architecture and User Experience

A visually appealing and user-friendly website is pivotal for capturing and retaining user interest. Smith Design, with guidance from PopTop SEO, redesigned DTZ's website to enhance user experience, ensuring that visitors could easily navigate and find the information they were seeking.

The improved site architecture was specifically designed to make it easier for search engine bots to crawl and index the website, further boosting DTZ's search engine rankings. With enhanced site speed, mobile responsiveness, and intuitively organized content, visitors enjoyed a seamless browsing experience.


In conclusion, the DTZ Rebrand and Identity Standards project by Smith Design showcases the power of synergy between creative design and effective SEO strategies. By partnering with PopTop SEO, businesses can achieve remarkable results in terms of brand revitalization, enhanced online visibility, and increased customer engagement.

Investing in professional SEO services can undoubtedly propel your business ahead of the competition. Contact PopTop SEO today to discover how we can help you drive organic traffic, boost conversion rates, and establish a prominent online presence in your industry.

Impressive rebranding and identity.
Nov 10, 2023